Planning Center shares "Planning Center is now in the Claude connectors directory" (2-minute read), announcing that staff can now add Planning Center straight from Claude's connectors directory with no manual server URL setup. Once connected, Claude reads across People, Services, Groups, and Registrations, handling cross-product questions like "who's scheduled to serve Sunday but isn't in a small group?" Access stays scoped to each person's existing permissions.

Editor's note: This is a vendor changelog, not independent reporting. Planning Center recommends disabling model training under Claude's Settings > Privacy before connecting congregant data — worth doing first, not later.

The Pro Church Tools Show shares "The Rulebook For Church Communications [Building Block #2]" (50-minute watch), publishing six communications policies churches can adopt outright: awareness is not interest; Sunday is not your savior; the more you announce, the less they listen; inspiration over information; one destination for every promo; values dictate voice. Their audits found the average church runs seven announcements and points people toward 8.7 destinations in a single service.

Editor's note: Hosts Brady Shearer and Alexander Mills use real audited churches as examples, named with permission. The free PDF of all six policies is linked in the video description.

Churchfront shares "Why is Church AV So Expensive?" (22-minute watch), itemizing what sits behind an integration quote: tariffs and inflation, engineered plan sets built to AVIXA standards, freight and climate-controlled storage, insurance, software, and payroll for the person who answers when you call. The most useful stretch covers vetting a firm's financial accountability — underpriced integrators fold mid-project and churches lose their deposits.

Editor's note: Churchfront is an AV integrator explaining its own pricing, so read it as a vendor's case. The practical takeaway survives that: ask any bidder how payments are staged, and be wary of anyone collecting large sums well before installation.

REACHRIGHT shares "Your Church Needs a Social Media Manager (And the Intern Doesn't Count)" (41-minute watch), putting numbers to the role: $65,000 is the full-time average, realistic only around 800–1,000 attendance, with most churches better served by a quarter- to half-time hire at $20–25 an hour. Twenty hours a week is enough to post daily across YouTube, Instagram, Facebook, and TikTok, provided you hire a generalist comfortable in Canva and a video editor.

Editor's note: REACHRIGHT sells a done-for-you social service and pitches it near the end. The compensation benchmarks and the AI workflow — exporting your own post data for pattern analysis rather than asking a chatbot for a strategy — are useful regardless.

Church Production shares "How to Shoot Church Social Media Content People Actually Watch" (5-minute read), on the two or three seconds you get before a thumb keeps moving. Dillon Sherlock's rule is to lead with the payoff — the strongest line from the sermon goes first and context follows. Shoot vertically from the start rather than cropping later, and keep clips to thirty or sixty seconds.

Church Tech Today shares "The Big Thing Missing From Almost Every Church Website" (5-minute read), arguing that most church sites hand a first-time visitor nothing to say yes to. Someone reads for ninety seconds, leaves, and you never learn their name. Kenny Jahng's fix: offer a genuinely useful resource tied to a real felt need, in exchange for an email and permission to keep talking.

Editor's note: The article closes by recommending the author's own product, Front Door Church. The underlying principle stands on its own.

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