The Pro Church Tools Show shares "Sprint, Sprinkle, Smuggle: How to Promote Anything at Church" (40-minute watch), laying out three distinct ways to promote anything from the platform or screen without wearing out your congregation. A Sprint is an all-out, one-to-two-week push you reserve for your biggest moments (Christmas, Easter, a fall launch); a Sprinkle spreads lighter, steady touches over time; and a Smuggle tucks the message inside content people already want, so it never lands as one more announcement. Hosts Brady Shearer and Alexander Mills turn it into a simple framework for matching the promotion method to the moment — the cure for announcement fatigue.

Church Tech Today shares "Why Reaching Your Community Starts With A Church Email List of 1,000 Neighbors" (~4-minute read), where Kenny Jahng reframes your email list as ministry, not marketing. The goal: reach 1,000 neighbors by email, text, or Messenger and serve them first with a free, felt-need resource — no strings. Pick a tool, post a short opt-in everywhere, offer a simple lead magnet. The payoff: help a thousand neighbors take one real step from a distance, and your church becomes a natural option when they go looking for a community to belong to.

REACHRIGHT shares "Ranking Every Social Media Trend for Churches in 2026" (15-minute read, 43-minute listen/watch), grading the content types churches keep getting told to chase — short-form video, long-form YouTube, AI-generated posts, behind-the-scenes, personal branding, cross-posting — on what each actually does for a normal church with a normal budget. Their standout verdict: optimizing the title and thumbnail on the sermon videos you already upload to YouTube is the single highest-leverage move available, capable of multiplying views for about 30 minutes of work. Hosts Thomas Costello and Ian Hyatt are refreshingly ruthless about what's worth your time and what to skip.

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