ICYMI The Pro Church Tools Show shares "People Are Asking ChatGPT to Find Them a Church. Are You Showing Up?" (~36-minute watch), walking through a 5-step checklist churches can use to show up when a family opens ChatGPT and asks for a local church recommendation. This isn't traditional SEO — AI-powered search surfaces churches differently than Google does, and the gap between churches that optimize for it and those that don't is opening fast. A longer listen, but worth blocking time this week for anyone responsible for your church's online presence.

ChurchLeaders shares "How Churches Can Prevent AI Scams, Impersonation, and Payment Fraud" (3-minute read), written by CPA Tim Samuel, explaining how AI-generated voice memos, video clips, and text threads are tricking church staff into wiring money to criminals. The scams exploit the same qualities that make churches effective in ministry: trust, responsiveness, and fast-moving teams. The article covers five concrete safeguards — two-channel verification before any payment moves, MFA on all finance and email systems, a hard gate on vendor and bank-account changes, tighter approvals for any request that bypasses normal workflow, and a written incident response plan your team can follow before something goes wrong.

REACHRIGHT shares "Why Nobody Sees Your Church's Posts (The 2026 Data Is Brutal)" (5-minute watch), delivering reality check for any church communicator who senses that organic reach has quietly died. The 2026 data confirms it: platform algorithms bury content from organizations, and churches using social as a digital announcement board — service times, events, logistics — are getting the least traction. The fix isn't more posts. It's a shift to short-form video that delivers a complete thought in 30–60 seconds. If you're in charge of your church's social presence, this is 5 minutes that validates what you probably already suspect.

REACHRIGHT shares "Your Church Website Still Matters More Than You Think" (2:32 watch), pushing back on a growing myth in church communications circles: that social media has replaced the website. When someone searches for a church on Google, it's the website that shows up first — and it's the first real impression your church makes on someone who has never heard of you. Social media builds community with people who already know you. Your website reaches people who are still looking. Two and a half minutes that clarifies what each digital tool is actually for.

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